La Calaca Tequila's label was inspired by "Dia de Los Muertos", or the Day of the dead. It is a day to celebrate, remember and prepare special foods in honor of those who have departed. On this day, people usually paint their faces in the style shown in the illustration. To keep the packaging consistent with the label, I illustrated blue roses on the front panel to match the color of her hair, as well as the roses on her head. The sides of the tequila bottle show recipes of how to make mixed drinks with La Calaca Tequila. The package contains two shot glasses with the logo of the brand.