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Disney California Adventure Branding & Collateral

About

Redesigned Disney California Adventure Guide Map to give it a more simplistic look and modern look. Because Mickey Mouse is widely known to represent the park, the shape of mickey's head was used to place numbers on top of the color coordinated land to show which area is what land. Even the restroom icons were modified using Minnie and Mickey to determine each gender. These maps would be distributed during the time of Halloween, which is why those known as the villains are on the cover. With the idea of having a digital map, an app was designed to show the different areas of the park, with a list of each attraction. Once the user clicks on the attraction, they will get an estimate of the wait time. 

Specs

Collateral/ Layout Branding/Mobile/ Concept Design

Description

Logo design, Brochure layout for Disney California Adventure Park, Park illustration, Mobile App design, Concept Poster Design for Wreck-It Land, an addition to the park  based on movie Wreck-It Ralph. 

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