Prettyupins is a small business founded by Jacky's Love for music. She created this brand to shine light on some of her favorite artists. She produced her brand from the ground up from the name to the production design, package design, website design to social media icons and banners for her brand identity. Prettyupins products are curated by Jacky, products range from stickers, pins, stationary, keychains, lanyards, and her ID holders.