Blooms Flower shop is a small business that creates beautiful arrangements and bouquets. Their goal is to increase sales and they will do so by investing in an app so that their customers could order directly from their phones at any given time. By facilitating the process of ordering, they will definitely achieve this. Customers have the option to search any category whether it's by occasion or flower type. Logging in hasn't been easier because it has the Facebook option. This is beneficial for the customer because they don't have to write all their information, they simply log into their account. Afterwards, payment history, recipient and address is kept on the account so that the user doesn't have to keep putting in that information if they're having flowers delivered to the same person multiple times. The business would make revenue though advertisements and additional products sold on the app such as vases, balloons, cards, and other options.